Don Julio 1942 returned as an official partner of Tribal Chic for the second consecutive year during the event’s 15th edition held at Tribe Hotel on Saturday, March 7.
The annual fashion showcase brought together leading Kenyan designers, fashion enthusiasts, media personalities and luxury collectors for an evening celebrating craftsmanship and creative excellence across both men’s and women’s fashion.
The continued partnership reflects Don Julio 1942’s commitment to engaging with platforms where fashion, craftsmanship and culture intersect. The brand draws parallels between its heritage and the artistry showcased on the runway.
Founded by in 1942, the tequila brand was built on a philosophy that prioritised patience, precision and uncompromising quality — values that continue to define every bottle produced today.
“As a brand, Don Julio is honoured to return as a partner of Tribal Chic for the second consecutive year. Fifteen years of consistently holding space for Kenyan designers speaks to a resilience and commitment that mirrors our brand,” said Victoria Mbugua, Portfolio Brand and Innovation Manager, Tequila East Africa at .
“This partnership reinforces our commitment to showing up in spaces where craft is revered, culture is honoured and luxury is created with intention. Being part of the entire evening — from the runway to the after-party at Hero Bar — allows us to be present across every moment that matters,” she added.
For over a decade, has grown into one of Africa’s most respected fashion platforms, showcasing designers whose work blends heritage, innovation and contemporary luxury.
This year’s theme, “The Four Elements,” drew inspiration from Earth, Air, Fire and Water, highlighting the natural forces that shape creativity and artistic expression. The theme was reflected in collections that incorporated natural and sustainably sourced materials, many crafted by social enterprises focused on ethical production.
As part of the collaboration, enhanced the event experience through curated hospitality moments that complemented the runway showcase. Guests were introduced to the story behind the tequila, including the sourcing of Blue Weber agave and the extended ageing process that gives Don Julio 1942 its distinctive character.
The brand also sponsored the official after-party at Hero Bar, where guests continued the celebration in a setting that reflected the same spirit of luxury and creativity seen on the runway.
Kenya’s luxury fashion industry continues to gain momentum, with local designers earning increasing recognition across Africa and on international stages. Platforms such as have played a key role in elevating local talent while placing Kenyan fashion within the global luxury conversation.
Don Julio 1942’s continued partnership with the event signals growing interest from global lifestyle brands in supporting cultural institutions that shape Kenya’s creative identity.
