By Njeri Irungu,
April 21, 2026| Nairobi, Kenya
Britam Holdings Plc has introduced a new life insurance product designed to help individuals secure their families’ futures while planning how their wealth will be passed on across generations.
The Whole Life Insurance Plan, launched on Tuesday, provides lifelong cover, positioning it as an alternative to conventional term policies that lapse after a defined period. The insurer says the plan is structured to steadily grow in value, with benefits payable to beneficiaries increasing annually in a bid to maintain their real worth over time. All claims under the policy—including those related to death, disability, and critical illness—are exempt from taxation.
Beyond protection, the product places emphasis on estate planning. It allows policyholders to channel benefits through a trust arrangement, enabling controlled and phased distribution of funds to beneficiaries. Customers may appoint Britam’s trust arm to oversee this process, offering a framework for managing inheritance and covering succession-related expenses.
Group Managing Director and Chief Executive Officer Tom Gitogo said the launch reflects a shift in how insurance products are being tailored to customer needs. He noted that the offering is intended to go beyond basic risk cover by helping clients create lasting financial impact for their families.
The plan also introduces flexible payment structures, allowing clients to pay premiums over 10, 15, or 20 years, or opt for a single lump-sum contribution. Entry into the scheme has been simplified, with medical assessments only required for higher-value covers.
In addition, customers can enhance their policies with optional riders such as disability, critical illness, and funeral expense cover. The funeral benefit component is structured to provide immediate financial support to families during bereavement.
Ambrose Dabani, CEO and Principal Officer of Britam Life Assurance, said the product was informed by feedback from clients seeking more practical and enduring financial solutions. He emphasized that the plan combines long-term protection with flexibility and accessibility, making it suitable for individuals looking to secure both their legacy and their dependents’ financial stability.
The introduction of the Whole Life Insurance Plan adds to Britam’s portfolio of long-term financial solutions, as demand grows for products that not only offer protection but also facilitate structured wealth preservation and intergenerational asset transfer.
