Beer brand Heineken®, in partnership with Kenya Wine Agencies Limited (KWAL), will on 30th May host football fans across Kenya for UEFA Champions League (UCL) Finals match viewing parties. The events mark the culmination of a successful marketing campaign dubbed Fans Have More Friends, which was launched in April.
This year, Heineken® will stage multiple events across major cities and towns, including Nairobi, Mombasa, Nakuru, Kisumu, and Eldoret, ensuring consumers can enjoy curated viewing spaces regardless of their location.
“We want to celebrate football fans across Kenya with unforgettable match viewing experiences in leading entertainment spots as we wrap up the ‘Fans Have More Friends’ campaign,” said Alice Mwalimo, Commercial Director at KWAL.
According to Mwalimo, the events will feature leading Kenyan artistes such as Nameless, P-unit, Okello Max, Iyaani, Femi One, Mejja, Jua Cali, and MR Lenny. The gatherings are themed as vibrant, fun-filled lifestyle events where fans can also sample their favorite delicacies.
“We are calling on all football fans to turn up in large numbers for the exciting events we have lined up on 30th May. This is not just about watching the finals but also connecting with other fans and making new friends. We also encourage fans to enjoy responsibly and not drink and drive,” added Mwalimo.
Fans Have More Friends is a global marketing campaign launched by Heineken® in January this year. It is designed to encourage fans to make new friends and connect while watching football, built on the concept of fandom—where sports enthusiasts converge in a community defined by a shared passion for the game.
Prudence Mutembei, Senior Brand Manager for Heineken® at KWAL, noted that the fandom campaign has already drawn large numbers of local football fans to their favorite entertainment spots to cheer on teams with friends.
“The fandom campaign by Heineken® has helped redefine the UEFA Champions League experience in Kenya by transforming match watching into moments of real connection, moving from just being fans into being friends,” said Mutembei.
She revealed that the campaign has so far staged 60 fan activations in Nairobi, Mombasa, Nakuru, Kisumu, Eldoret, and Meru, attracting hundreds of fans to watch one of the world’s biggest football tournaments together.
For the UCL Finals, Heineken® has decided to give every Kenyan adult football lover an amazing experience by preparing epic viewing events across major football spots nationwide.
Event venues include:
– Nairobi – Capital Noir (main UCL viewing experience venue), Covo Thika Road, Quiver Kilimani
– Kisumu – Berlin Lounge
– Nakuru – Space Next Door
– Mombasa – Alcapone Nyali
– Eldoret – Baniyas
Mutembei called on all football fans to turn up in large numbers, connect with new friends, and enjoy an unforgettable night of UCL Finals action courtesy of Heineken® and KWAL.
The Fans Have More Friends campaign is backed by research from Heineken® showing that 75% of fans say their fandom has helped them meet new people, while 59% say it has led to some of their closest friendships. Additionally, 72% of football fans say language is not a barrier to making “football mates” in a bar, signaling the powerful impact of football in bringing people together.
Heineken® is a global beer brand marketed in Kenya by KWAL as an alcoholic lager, alongside Heineken® 0.0, a non-alcoholic version.
