Coca-Cola has introduced Charged, a new sparkling, caffeinated beverage offering Kenyan consumers a bold and refreshing way to recharge throughout their day.
Following its successful debut in markets including India, Nepal, Vietnam, and South Africa, Charged now expands The Coca-Cola Company’s beverage portfolio in Kenya.
Charged is available in two vibrant flavours—Lemon Burst and Electric Pineapple—delivering a refreshing taste combined with caffeine for an unmatched experience that keeps consumers energized and invigorated.
“We are excited to introduce Charged to Kenya, offering consumers the fuel they need to maximize each day,” said Monique Katana, Director of Frontline Marketing, Coca-Cola Kenya.
“This launch highlights The Coca-Cola Company’s dedication to innovation and our mission to provide a diverse range of beverages that meet the evolving tastes and lifestyles of our consumers.”
To introduce the new drink, The Coca-Cola Company and its authorized bottler, Coca-Cola Beverages Africa in Kenya, are rolling out a nationwide activation campaign featuring engaging consumer experiences, including music, entertainment, and product sampling—giving consumers the opportunity to experience Charged firsthand.
James Bowmaker, General Manager of Coca-Cola Beverages Africa in Kenya, noted: “Charged delivers bold new flavours designed to resonate with younger consumers, offering a refreshing way to fuel their day.”
Charged’s packaging reflects the brand’s bold and dynamic personality, featuring a vibrant thunderbolt design that highlights the drink’s invigorating properties, making it easily recognizable on shelves. The product is now available across Kenya in 330ml bottles at supermarkets, stores, and other retail outlets.
Consumers can learn more about Charged and follow updates on Coca-Cola’s official digital platforms.
