Kenya’s leading online marketplace, Jiji, has officially launched its 2025 Black Friday campaign, themed “Deals Like Water”, offering shoppers discounts of up to 85% across thousands of listings throughout November.
The “Deals Like Water” campaign promises unmatched savings for buyers and massive visibility for sellers, making it one of the largest digital shopping events of the year. From phones and tablets to fashion, electronics, furniture, and home appliances, Kenyans can browse verified deals, compare prices, and shop conveniently — all in one place.
> “Black Friday is always a special time for shoppers, and this year we’re taking it to another level,” said Maureen Naliaka, PR & Marketing Manager at Jiji Kenya. “‘Deals Like Water’ represents abundance — real deals everywhere you look. Buyers can enjoy genuine discounts from verified sellers, while sellers reach millions of ready-to-buy customers. It’s a win for everyone.”
Designed to benefit both buyers and sellers, the campaign features sellers offering 15% discounts or more, who automatically appear on Jiji’s official Black Friday landing page — giving them access to millions of potential buyers. Meanwhile, shoppers can explore verified listings, enjoy safe transactions, and chat directly with sellers for a seamless shopping experience.
With over 22 million internet users and 68.8 million mobile connections in Kenya, online shopping continues to grow rapidly. Jiji’s “Deals Like Water” campaign taps into this momentum, offering trusted deals and mobile-first convenience that fits seamlessly into everyday life.
> “We believe everyone deserves a good deal,” added Naliaka. “That’s why we’ve made it easy and safe for every Kenyan to shop from wherever they are — whether upgrading a phone, furnishing a home, or finding something special at the best price possible.”
Jiji’s Black Friday 2025 campaign runs throughout November, inviting shoppers to explore irresistible offers on the Jiji Black Friday page and experience Kenya’s biggest savings month.
