Casamigos Tequila brought its “House of Friends” ethos to life by partnering with the third edition of the Millennial Cookout — a vibrant celebration of food, music, and nostalgia held at the Ngong Racecourse. The event attracted a discerning millennial audience for a journey back to the golden era of the late 1990s and early 2000s.
Throughout the event, the smooth, refined character of Casamigos served as the cornerstone of the gathering — enhancing the ambiance and fostering an atmosphere of effortless connection and shared nostalgia.
> “The very foundation of Casamigos is a story of friendship. It was born from a circle of friends sharing a passion for tequila and the moments it inspires. The Millennial Cookout is a living expression of that same spirit — a gathering where community, laughter, and shared memories are true currency. This is what we call the ‘House of Friends.’ It is about effortless connection, refined taste, and the curation of moments that become lasting memories,” said Victoria Mbugua, Brand Manager for Casamigos.
The collaboration highlights Casamigos’ expanding presence in Nairobi’s dynamic social landscape. By aligning with The Millennial Cookout, the brand continues to demonstrate a focused strategy of embedding itself within the fabric of authentic cultural experiences.
An eclectic DJ lineup kept the energy high from day into night — from DJ Cavi’s smooth rhythm and blues, DJ CNG’s African drive, and DJ Envy’s hip-hop classics, to DJ Protoje’s house and pop, and DJ Venom’s Caribbean heat. The soundtrack was a masterclass in nostalgia as guests savored signature Casamigos cocktails.
By integrating into this year-end celebration, Casamigos has shown a deep understanding of Nairobi’s evolving social scene — one that values connection, culture, and community.
