Pepsi, through SBC Kenya, has officially launched its festive season campaign dubbed “Everything Can Wait, It’s Christmas After All,” ushering in the Christmas and New Year holidays with a vibrant celebration of togetherness, joy, and unapologetic festivity.
Branded under the “Grab the Festive Fizz” campaign, the launch event was held at the SBC Kenya headquarters in Nairobi and brought together media personalities, trade partners, and Pepsi staff for a high-energy experience that reflected the true spirit of the season. The colourful event blended lively entertainment with strong cultural elements, offering a distinctly Kenyan festive atmosphere.
The campaign encourages consumers to take a break from the everyday hustle and fully immerse themselves in the joy of the festive season by reconnecting with family, friends, and loved ones over the refreshing taste of Pepsi. It reinforces the brand’s position as a trusted companion during moments of celebration, laughter, and shared experiences.
Speaking at the launch, SBC Kenya Business Development Director Martin Kariuki said the campaign is not only about celebration but also about driving growth during a peak consumption period.
“From a commercial perspective, this campaign is as much about growth as it is about celebration. Fizzmas is a powerful consumer recruitment tool during a period when demand is at its highest,” Kariuki said.
He added that SBC Kenya’s diverse beverage portfolio ensures there is something for every consumer.
“Our portfolio has something for everyone, and the festive season gives us the perfect opportunity to introduce our brands to millions of Kenyans. From soft drinks to water and energy beverages, we are catering to different consumption occasions,” he noted.
Kariuki further observed that the campaign captures the true essence of Christmas and the New Year by reminding Kenyans that some moments are simply too important to rush. Whether at family gatherings or end-of-year celebrations, Pepsi remains at the heart of the table—bringing fizz, flavour, and fun to every occasion.
The launch event mirrored the campaign’s message through energetic performances, immersive brand experiences, and a strong cultural touch that resonated with the audience. It also marked the start of a festive season filled with exciting consumer promotions, interactive engagements, and nationwide activations.
As the holidays draw closer, Pepsi is inviting Kenyans across the country to grab the festive fizz, slow down, and celebrate—because everything can wait, it’s Christmas after all.
