{"id":6314,"date":"2026-08-08T14:53:20","date_gmt":"2026-08-08T14:53:20","guid":{"rendered":"https:\/\/thenewsroomhub.co.ke\/?p=6314"},"modified":"2026-08-08T14:53:20","modified_gmt":"2026-08-08T14:53:20","slug":"safaricom-and-aftv-inspire-youth-through-football-and-technology","status":"publish","type":"post","link":"https:\/\/thenewsroomhub.co.ke\/index.php\/2026\/08\/08\/safaricom-and-aftv-inspire-youth-through-football-and-technology\/","title":{"rendered":"Safaricom and AFTV Inspire Youth Through Football and Technology"},"content":{"rendered":"

Safaricom<\/span><\/span><\/span> and Arsenal Fan TV (AFTV) have concluded a four-day tour of Kenya aimed at supporting grassroots football, nurturing young talent and creating opportunities for digital content creators.<\/p>\n

The tour, which concluded on August 5, 2026, brought together football fans, young players and digital creators through a series of sporting and technology-focused activities.<\/p>\n

The programme began with an official launch before moving to Toi Primary School in Kibera, where the AFTV team joined young footballers for a grassroots tournament and community engagement activities.<\/p>\n

The session provided an opportunity for young players to showcase their talent while highlighting the importance of creating pathways for youth seeking careers in football.<\/p>\n

The AFTV team later met Arsenal fans and Safaricom employees at the telecommunications company’s headquarters before concluding the tour with a content creators’ masterclass at Zetech University.<\/p>\n

The masterclass focused on digital literacy, content monetisation, personal branding and strategies for attracting commercial partnerships.<\/p>\n

Speaking during the fan and staff engagement session at the Michael Joseph Centre, AFTV founder Robbie Lyle<\/span><\/span><\/span> said Kenya’s strong passion for football made it a natural destination for the tour.<\/p>\n

He noted that the platform was committed to telling authentic football stories that connect communities and showcase the passion surrounding the sport.<\/p>\n

The partnership builds on Safaricom’s investment in grassroots football through the Safaricom Chapa Dimba tournament, which has provided thousands of young players with opportunities to showcase their skills.<\/p>\n

Safaricom Director of Brand and Marketing Zizwe Awuor said partnerships were critical to growing football and increasing the visibility of Kenyan talent.<\/p>\n

\u201cGrowing football requires strong partnerships,\u201d Awuor said, noting that collaborations with organisations including Football Kenya Federation and global platforms such as AFTV could create more opportunities for young players.<\/p>\n

The company said its newly launched Pata More<\/strong> campaign would also give football fans greater opportunities to follow their favourite teams, engage with content creators and produce and share their own football content.<\/p>\n

Kenyan Arsenal fan and content creator Nick Big Fish described the AFTV visit as an inspiring experience, particularly the content creators’ training session.<\/p>\n

He also praised Safaricom for supporting Kenyan creators through affordable data bundles that enable them to produce and distribute digital content.<\/p>\n

The Safaricom-AFTV partnership highlights the growing connection between sport, technology and the digital economy, with stakeholders seeking to use football as a platform for youth empowerment, creativity and economic opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"

Safaricom and Arsenal Fan TV (AFTV) have concluded a four-day tour of Kenya aimed at supporting grassroots football, nurturing young…<\/p>\n","protected":false},"author":2,"featured_media":6315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[701],"class_list":["post-6314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-safaricom-and-aftv-inspire-youth-through-football-and-technology"],"jetpack_featured_media_url":"https:\/\/thenewsroomhub.co.ke\/wp-content\/uploads\/2026\/08\/images-1.jpg","_links":{"self":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/6314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/comments?post=6314"}],"version-history":[{"count":1,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/6314\/revisions"}],"predecessor-version":[{"id":6316,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/6314\/revisions\/6316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/media\/6315"}],"wp:attachment":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/media?parent=6314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/categories?post=6314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/tags?post=6314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}