Pwani University students have been trained on how to transform social media activity into income-generating opportunities following a \u201cHook\u2019d on Fresh\u201d masterclass hosted by Safaricom in partnership with Sprite.<\/p>\n
The session, which attracted more than 500 students, focused on practical ways young people can build digital brands, grow online audiences, and monetize content through various social media platforms.<\/p>\n
Industry experts guided students through real-life examples of successful content creators, highlighting strategies such as consistency, niche selection, storytelling, and audience engagement as key drivers of online success.<\/p>\n
Students said the training shifted their understanding of social media from leisure use to a potential career path.<\/p>\n
\u201cI now understand that content creation can be a source of income,\u201d said Alfred Fondo, a Computer Science student at Pwani University. \u201cThis has encouraged me to be more intentional with my content.\u201d<\/p>\n
He added that reliable internet access would play a key role in enabling students to fully participate in the digital economy.<\/p>\n
The masterclass also included a financial literacy segment, where students were encouraged to save and invest earnings from digital platforms to build long-term financial stability.<\/p>\n
Speakers including Tileh Pacbro, Rono, Juma Shibe, and Vallery shared practical insights on growing influence online and turning creativity into sustainable income.<\/p>\n
Safaricom\u2019s Wealth Management representative Phelister Wanjiru introduced the Ziidi Money Market Fund, encouraging students to adopt disciplined financial habits alongside their digital ventures.<\/p>\n
Organizers said the initiative is designed to equip young people with both technical and financial skills needed to succeed in the fast-growing creator economy.<\/p>\n
The programme continues to be rolled out across universities in Kenya as part of efforts to empower students to participate meaningfully in the digital space.<\/p>\n","protected":false},"excerpt":{"rendered":"
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