{"id":5068,"date":"2026-02-19T11:59:12","date_gmt":"2026-02-19T11:59:12","guid":{"rendered":"https:\/\/thenewsroomhub.co.ke\/?p=5068"},"modified":"2026-02-19T11:59:12","modified_gmt":"2026-02-19T11:59:12","slug":"the-social-media-land-rush-inside-cledun-realtors-digital-playbook","status":"publish","type":"post","link":"https:\/\/thenewsroomhub.co.ke\/index.php\/2026\/02\/19\/the-social-media-land-rush-inside-cledun-realtors-digital-playbook\/","title":{"rendered":"The Social Media Land Rush: Inside Cledun Realtors\u2019 Digital Playbook"},"content":{"rendered":"

When\u00a0Susan Njoki<\/a>\u00a0first saw the property listing on social media, she paused longer than usual. She had been thinking about land ownership for years, weighing the risks, listening to stories \u2014 some inspiring, others cautionary. This time, she decided to make the call.<\/p>\n

That decision led her to an appointment, then a site visit. What she saw convinced her.<\/p>\n

\u201cI came to know Cledun Realtors on social media,\u201d she says. \u201cI was given an appointment and later went for a site visit. I fell in love with the plot and I paid my first installment. It has been a journey and now I have my title deed.\u201d<\/p>\n

https:\/\/youtu.be\/L749IpgHCY8?t=46<\/a><\/p><\/blockquote>\n

The moment she received the document at the company\u2019s offices at Zuhura Place, 4th Floor, opposite Quickmart Supermarket, felt deeply personal. It was not just paper. It was proof that the process had worked.<\/p>\n

\"May<\/p>\n

For many Kenyans, land ownership is both an aspiration and a risk. The fear of delays, unclear documentation and broken promises often shadows the excitement of investing. It is this uncertainty that Cledun Realtors says it is determined to eliminate.<\/p>\n

Managing Director Duncan Muiruri describes their approach as structured and hands-on.<\/p><\/blockquote>\n

\u201cLand ownership should never feel uncertain,\u201d he says. \u201cFrom the first inquiry to the final documentation, we ensure clients understand every stage. We walk with them through site visits, payments and processing until they hold their title.\u201d<\/p><\/blockquote>\n

That direct engagement is deliberate. Site visits are often led personally by\u00a0CEO Clement Waweru and Muiruri\u00a0<\/a>\u2014 a detail that has reassured many clients.<\/p>\n

\"May<\/p>\n

\u201cWe want our clients to see exactly what they are investing in,\u201d Waweru explains. \u201cTrust is built when you stand on the land, ask questions directly and receive clear answers. We believe in transparency.\u201d<\/p><\/blockquote>\n

For Ms. Salome Wamere<\/a>, another client\u00a0 said the journey began through a referral from a friend. Within three months, she had made a decision that surprised even her.<\/p>\n

\u201cI have been with this company for three months and I was referred to them by my friend,\u201d she says. \u201cWe did a site visit led by\u00a0Clement Waweru, the CEO, and Duncan Muiruri, the Managing Director<\/a>. I booked two plots and I\u2019m a happy client.\u201d<\/p><\/blockquote>\n

Her joy was evident when she was handed her cheque at the company\u2019s offices \u2014 a milestone she says confirmed her confidence in the process.<\/p>\n

\"May<\/p>\n

Behind these personal stories is a portfolio of projects spread across emerging growth corridors. In Makutano, developments such as Neema IV are attracting buyers at KES 350,000, while Wema I and Wema II are priced at KES 499,000 and KES 599,000 respectively, targeting investors looking for structured residential growth zones. Along the coast, Bahari Palms Residence in Malindi, priced at KES 800,000, is drawing interest from buyers seeking holiday homes and long-term appreciation potential.<\/p>\n