Kenafric Beverages and Bottling Limited has officially concluded its nationwide \u201cJibambe na STEAM\u201d campaign, rewarding loyal consumers and reinforcing STEAM\u2019s position as Kenya\u2019s Most Preferred Energy Drink.<\/p>\n
Running through the festive season into the New Year, the promotion turned everyday purchases into winning moments. Consumers who bought STEAM Energy Drink stood a chance to win weekly shopping vouchers and high-value electronics through a simple \u201cBuy, Scan and Win\u201d mechanic. The response was strong, reflecting the brand\u2019s growing footprint in Kenya\u2019s competitive energy drink market.<\/p>\n
The campaign climaxed on Valentine\u2019s Day at Greenspan Mall in Nairobi, where grand prize winners were awarded in a lively ceremony. Shabir Rashid from Mtwapa won a 55-inch Smart TV, Edwin Reuben Chomba from Nairobi walked away with a powerful subwoofer, and Mohamed Mgandi Ndura from Nyali received a brand-new smartphone.<\/p>\n
For the winners, the experience was both surprising and meaningful.<\/p>\n
\u201cI thought the call was a joke. My children are very excited about the TV, and it means a lot to us,\u201d said Shabir Rashid.<\/p>\n
Edwin Chomba described the win as \u201ca great way to start the year,\u201d while university student Mohamed Ndura said the smartphone would make a real difference in his daily life.<\/p>\n
Beyond prizes, the campaign successfully connected with shoppers across major retailers including Naivas, QuickMart, Eastmatt, Khetias, Mathai, and Magunas. Social media amplified the excitement, with consumers sharing festive moments and relatable \u201cNjaanuary survival\u201d stories under the hashtag #JibambeNaSTEAM.<\/p>\n
The promotion builds on a strong year for STEAM. At the Kenya Beverage Excellence Awards 2025, the brand was named Most Preferred Energy Drink in Kenya. STEAM Recharge also won Most Preferred New Beverage Concept, while the \u201cPower Up Game On\u201d campaign was recognised as First Runner-Up for Best Marketing Campaign of the Year. Kenafric Beverages and Bottling Limited was named Runner-Up Manufacturer of the Year.<\/p>\n
Available in three variants \u2014 STEAM Recharge, STEAM Power, and STEAM Original \u2014 the brand continues to stand out for its great taste, premium look, and energy solutions tailored to real-life needs.<\/p>\n
With \u201cJibambe na STEAM,\u201d the brand did more than run a promotion. It energised celebrations, rewarded loyalty, and strengthened its bond with Kenyan consumers.<\/p>\n
The campaign was conducted in full compliance with Betting Control and Licensing Board regulations under BCLB Number 0000316.<\/p>\n","protected":false},"excerpt":{"rendered":"
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