Africa\u2019s leading online marketplace, Jiji, has been named Best E-Commerce Platform at the 2025 Digitally Fit Awards \u2013 East Africa Edition, reinforcing its position as the region\u2019s top online marketplace for the second time.<\/p>\n
The awards ceremony, held in Kampala, brought together digital leaders, innovators, and industry disruptors from across the region. The award was received by Jiji Kenya Chief Financial Officer Donald Obonyo on behalf of the company.
\nIn his acceptance remarks, Obonyo emphasised the people and partnerships behind Jiji\u2019s success.<\/p>\n
\u201cWe are honoured to be recognised as East Africa\u2019s Best E-Commerce Platform for 2025. This award belongs to every seller who trusted us, every buyer who chose us, and every team member who worked tirelessly behind the scenes. We will continue building a marketplace where opportunity is accessible, businesses can grow with confidence, and millions of people can create a better future through digital commerce,\u201d he said.<\/p>\n
Since launching operations in East Africa in 2019, Jiji has grown into a widely trusted online marketplace across Kenya, Uganda, Tanzania, Nigeria, and other African markets. The platform now connects millions of users to opportunities to buy, sell, and grow their businesses.<\/p>\n
Currently, Jiji serves over 12 million unique users every month, underscoring its expanding role in strengthening Africa\u2019s digital economy.<\/p>\n
According to Market Data Forecast, Africa\u2019s e-commerce market was valued at USD 1.40 billion in 2024 and is projected to grow to USD 5.76 billion by 2033, highlighting the continent\u2019s vast digital commerce potential.<\/p>\n
As the e-commerce ecosystem continues to evolve, Jiji remains at the forefront, driving digital inclusion and connecting buyers and sellers across Africa.<\/p>\n","protected":false},"excerpt":{"rendered":"
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