<\/p>\n
From the world\u2019s first one-piece shaver to today\u2019s premium designs, BIC continues shaping the future of shaving worldwide<\/p>\n
Nairobi, Kenya \u2013 XX November 2025 \u2014 Fifty years ago, in 1975, BIC transformed personal grooming with the launch of the world\u2019s first one-piece disposable shaver\u2014the iconic BIC 1. Simple, affordable, safe, and accessible, the BIC 1 quickly became a global essential and remains BIC\u2019s highest-selling razor to date.<\/p>\n
This year, BIC is proudly celebrating five decades of innovation, industrial excellence, and trusted shaving solutions, marking a milestone that reflects its commitment to meeting evolving consumer needs around the world.<\/p>\n
\u201cAt BIC, we innovate with purpose, constantly evolving to meet the changing needs of our consumers,\u201d said Gary Horsfield, BIC Blade Excellence Category Leader and Group Supply Chain Officer. \u201cOur razors combine cutting-edge technology with thoughtful design, delivering the smooth, reliable shave that millions rely on daily.\u201d<\/p>\n
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A Legacy of Precision and Industrial Mastery<\/p>\n
BIC\u2019s blade manufacturing journey began in Greece at BIC Violex, the company\u2019s largest shaver production facility, where the BIC 1 was first manufactured in 1974. Today, 99% of the plant\u2019s output is exported, primarily to North America, Mexico, and Europe. The facility produces over 25 million shavers per week and manufactures more than 40 different razor types.<\/p>\n
The site also serves as one of BIC\u2019s global innovation hubs, responsible for prototyping and developing new shaving products.<\/p>\n
BIC has since expanded production to France, Mexico, Brazil, and Kenya, collectively manufacturing over 5 billion blades annually and distributing razors in more than 160 countries.<\/p>\n
Using precision engineering and advanced nanotechnology, BIC blades are now up to 2,000 times thinner than a human hair. Each blade undergoes over 60 quality checks and is treated under extreme temperatures\u2014from 1,100\u00b0C to -80\u00b0C\u2014to guarantee durability, safety, and exceptional performance.<\/p>\n
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Shaving Solutions for Every Need<\/p>\n
BIC continues to expand its product range to cater to diverse lifestyles, grooming habits, and skin types.<\/p>\n
For Women<\/p>\n
BIC\u2019s women\u2019s shavers feature two to five blades, lubricating strips, and moisturizing bars enriched with oils and natural butters for a smooth glide. Comfort shields help protect skin from irritation, while textured, easy-grip handles ensure stability\u2014even in the shower. Fragranced handles and vibrant designs turn shaving into a sensorial, feel-good moment.<\/p>\n
For Men<\/p>\n
BIC\u2019s men\u2019s razors include one to five ultra-sharp stainless-steel blades, available in both fixed and pivoting head variations. Many models feature precision blades for beard detailing, lubricating strips for added comfort, and advanced coatings that deliver a consistently close and smooth shave.<\/p>\n
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Advancing Sustainability with Purpose<\/p>\n
\u201cWe develop simple, reliable, and inventive products responsibly\u2014keeping the planet and future generations in mind,\u201d said Karen Schwartz, Vice President, BIC Blade Excellence Category. \u201cOur philosophy has always been to use only what is needed.\u201d<\/p>\n
BIC\u2019s sustainability achievements include:<\/p>\n
Up to 90% recycled content in handles for models like BIC Hybrid Flex 3 and Comfort 3 Refillable<\/p>\n
87% recycled content in Twin Lady\/Silky Touch handles<\/p>\n
Blades made with 80% recycled steel<\/p>\n
85% of plastic packaging now reusable, recyclable, or compostable<\/p>\n
92% renewable energy powering BIC factories globally<\/p>\n
<\/p>\n
—<\/p>\n
Empowering Women: \u201cYour Time to Shine\u201d<\/p>\n
Coinciding with its 50-year celebration, BIC has launched a new global platform, \u201cYour Time to Shine,\u201d designed to champion self-care, self-expression, and the quiet moments that build confidence daily.<\/p>\n
Rooted in BIC\u2019s legacy of skin-friendly innovation, the campaign highlights how BIC Soleil helps women embrace their individuality and shine in their own way.<\/p>\n
—<\/p>\n
BIC in Kenya: A Trusted Household Essential<\/p>\n
In Kenya, BIC continues to be a staple in grooming routines. Earlier this year, the company introduced the BIC 1 Lady, expanding on the success of the original BIC 1 shaver.<\/p>\n
Among women, Miss Soleil (Pink and Sensitive) remains one of the most loved products, while men continue to favor the BIC 1 and the Flex range, available in two, three, and five blades.<\/p>\n","protected":false},"excerpt":{"rendered":"
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