Woodford Reserve\u00ae, the world\u2019s top-selling super-premium American whiskey*, together with the Old Fashioned\u2014one of the world\u2019s most iconic classic cocktails\u2014hosted the Nairobi edition of the annual Woodford Reserve Old Fashioned Month at the Trademark Hotel on November 6th, marking the official entry of Woodford Reserve into the Kenyan market.<\/p>\n
Consumers and hospitality guests were invited to celebrate this legendary cocktail as the event\u2014held simultaneously in 20 markets worldwide\u2014marked its 10th anniversary since its first edition in Paris in 2015.<\/p>\n
\u201cWoodford Reserve Old Fashioned Month has been curated to appeal to the discerning taste of the whiskey connoisseur. Guests have the opportunity to experience an iconic cocktail that remains popular across the globe,\u201d said David Mutunga, Brown-Forman\u2019s East Africa Advocacy Lead. Brown-Forman is the local distributor for Woodford Reserve\u00ae.<\/p>\n
\u201cThis event enhances our key objective to boost Woodford Reserve\u2019s brand visibility and provide our target market with a diverse product they can enjoy responsibly,\u201d Mutunga added.<\/p>\n
Woodford Reserve continues to encourage consumers to craft their own Old Fashioned at home, using the traditional three simple ingredients: bourbon, sugar, and bitters.<\/p>\n
Both Woodford Reserve and the Old Fashioned trace their origins to Kentucky. Cocktail historians generally agree that the drink\u2019s name was first used at the Pendennis Club in Louisville. It was later popularized by Col. James E. Pepper in 1881 when it was introduced to high society at the Waldorf Astoria New York. Today, it stands as the world\u2019s top classic cocktail.<\/p>\n
Woodford Reserve Old Fashioned Month is an annual global celebration for bartenders and cocktail enthusiasts alike. Follow the participating bars and restaurants making this year\u2019s festivities remarkable on Instagram (@woodfordreserve) or via the hashtags #WoodfordReserve, #OldFashionedWeek, and #OldFashionedMonth.<\/p>\n","protected":false},"excerpt":{"rendered":"
Woodford Reserve\u00ae, the world\u2019s top-selling super-premium American whiskey*, together with the Old Fashioned\u2014one of the world\u2019s most iconic classic cocktails\u2014hosted…<\/p>\n","protected":false},"author":2,"featured_media":4308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,153],"tags":[],"class_list":["post-4307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news"],"jetpack_featured_media_url":"https:\/\/thenewsroomhub.co.ke\/wp-content\/uploads\/2025\/11\/IMG-20251118-WA0001.jpg","_links":{"self":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/4307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/comments?post=4307"}],"version-history":[{"count":1,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/4307\/revisions"}],"predecessor-version":[{"id":4309,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/4307\/revisions\/4309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/media\/4308"}],"wp:attachment":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/media?parent=4307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/categories?post=4307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/tags?post=4307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}