{"id":4223,"date":"2025-11-13T07:03:23","date_gmt":"2025-11-13T07:03:23","guid":{"rendered":"https:\/\/thenewsroomhub.co.ke\/?p=4223"},"modified":"2025-11-13T07:03:23","modified_gmt":"2025-11-13T07:03:23","slug":"sounds-right-initiative-lets-artists-partner-with-nature-and-back-global-conservation-projects","status":"publish","type":"post","link":"https:\/\/thenewsroomhub.co.ke\/index.php\/2025\/11\/13\/sounds-right-initiative-lets-artists-partner-with-nature-and-back-global-conservation-projects\/","title":{"rendered":"Sounds Right Initiative Lets Artists Partner With Nature and Back Global Conservation Projects"},"content":{"rendered":"<ul>\n<li><em>Blinky Bill and Bien join global line-up of artists releasing music with NATURE ahead of COP30 in Brazil.<\/em><\/li>\n<li><em>The platform will enable more Kenyan artists to feature nature in their music while supporting conservation efforts in Africa.<\/em><\/li>\n<li><em>Sounds Right expands globally, opening submissions to all musicians with 50:50 royalty share between artist and NATURE.<\/em><\/li>\n<li><em>Over 26 million people have listened to NATURE so far, contributing to an additional $400,000 for Indigenous- and community-led conservation.<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0NATURE<\/strong> is now open for collaboration. The global initiative Sounds Right today launches a world-first platform that lets any artist officially feature NATURE as a recording artist on their music, sharing their royalties to fund conservation.<\/p>\n<p>Following last year\u2019s launch of NATURE as an official artist on streaming platforms, with collaborators including Hozier, Ellie Goulding, Bomba Estereo and David Bowie x Brian Eno, the new platform FEAT. NATURE now opens submissions to musicians everywhere via <a href=\"https:\/\/www.soundsright.earth\/feature\/\">soundsright.earth\/feature<\/a>.<\/p>\n<p>From forests and oceans to rivers and wildlife, artists who feature natural sounds in their music can upload songs and release them on major streaming platforms with royalties split 50:50 between the artist and NATURE. Proceeds from NATURE\u2019s share go to the Sounds Right Fund, which supports community-led conservation projects selected by an independent panel of Indigenous leaders, scientists, and conservationists.<\/p>\n<p>26 million fans across 181 countries have now listened to the artist NATURE, generating royalties which have helped enable the Sounds Right Fund to direct $400,000 to Indigenous and community-led conservation in the Amazon and Congo Basin region, building on $225,000 directed to projects in the Tropical Andes in 2024. The funds were announced on stage at the Global Citizen Amazonia concert (Belem, 1 November) and live on Brazilian TV.<\/p>\n<p>The initiative comes at a critical cultural moment. A recent study found that people\u2019s connection to nature has fallen by around 60% since 1800, tracking almost exactly with the loss of nature words such as river, moss and blossom from books. As nature fades from culture, our sense of belonging to it diminishes &#8211; a pattern Sounds Right hopes to reverse by inspiring artists everywhere to weave nature\u2019s sounds back into music.<\/p>\n<p>This groundbreaking venture is the first major extension to the Sounds Right model since NATURE launched as an official artist last year and is powered by a new global music distribution pathway in partnership with DistroDirect, making it easier than ever for artists to join the movement.<\/p>\n<p>Ahead of COP30 in the Brazilian Amazon, Kenyan stars Blinky Bill and Bien were joining the global movement, releasing new music featuring the sounds of the Congo Basin alongside international artists.<\/p>\n<p>Blinky Bill\u2019s track Kata Matin (feat. NATURE) was re-imagining a classic Luo gospel song passed down through generations.<\/p>\n<p>\u201cKata Matin is an old Luo Gospel song that\u2019s been passed down generations and what\u2019s drawn me to it is how the mood lifts and how beautiful the melody is when it\u2019s sung, particularly in the village. I wanted to give it a contemporary feel that places it in the here and now and had so much fun working on it and I\u2019m sure others will enjoy it too,\u201d said Blinky Bill.<\/p>\n<p>Other artists from Africa include Juls and Olivetheboy from Ghana, Lady Donli from Nigeria and\u00a0 Phila Dlozi from South Africa.<\/p>\n<p>Gabriel Smales, Global Programme Director, Sounds Right &#8211; UN Live, said: \u201cToday, in a world first, we\u2019re giving artists a simple and impactful way to credit NATURE in their music \u2014 helping restore nature\u2019s presence in popular culture while directing new music royalties to frontline conservation. This matters because nature has been steadily disappearing from our culture, with fewer references in children\u2019s stories, popular music, even major films. This cultural loss is deepening the growing disconnect between people and the planet at a time we can least afford to. With the launch, we\u2019re taking an important step to reverse that trend, while mobilising real resources to protect and restore the ecosystems we all depend on.\u201d<\/p>\n<p>Since its launch, Sounds Right has engaged millions with the sounds of the natural world, combining art, music, and conservation. Led by the Museum for the United Nations \u2013 UN Live, the initiative is a unique collaboration between global artists, sound recordists, producers, creatives, and environmental groups, putting music at the heart of a global conversation about nature\u2019s conservation and restoration. Partners include EarthPercent, AKQA, Spotify, Eleutheria Group, and the Hempel Foundation.<\/p>\n<p>Hans Poulsen, Program Partner, Eleutheria Group, said: \u201cWith this launch, we\u2019re extending the Sounds Right model into a scalable mechanism for independent artists worldwide. It\u2019s a practical, transparent framework that embeds purpose into the core of music distribution, aligning creative freedom with measurable environmental impact. This is where cultural innovation meets industry infrastructure, and we\u2019re proud to help build that bridge.\u201d<\/p>\n<p>FEAT. NATURE launches today at <a href=\"https:\/\/www.soundsright.earth\/feature\/\">soundsright.earth\/feature<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blinky Bill and Bien join global line-up of artists releasing music with NATURE ahead of COP30 in Brazil. The platform&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4224,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,3,9],"tags":[],"class_list":["post-4223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-people-and-lifestyle","category-fashion","category-lifestyle"],"jetpack_featured_media_url":"https:\/\/thenewsroomhub.co.ke\/wp-content\/uploads\/2025\/11\/Nature-Pic.png","_links":{"self":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/4223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/comments?post=4223"}],"version-history":[{"count":1,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/4223\/revisions"}],"predecessor-version":[{"id":4225,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/4223\/revisions\/4225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/media\/4224"}],"wp:attachment":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/media?parent=4223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/categories?post=4223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/tags?post=4223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}