Kenya\u2019s leading online marketplace, Jiji, has officially launched its 2025 Black Friday campaign, themed \u201cDeals Like Water\u201d, offering shoppers discounts of up to 85% across thousands of listings throughout November.<\/p>\n
The \u201cDeals Like Water\u201d campaign promises unmatched savings for buyers and massive visibility for sellers, making it one of the largest digital shopping events of the year. From phones and tablets to fashion, electronics, furniture, and home appliances, Kenyans can browse verified deals, compare prices, and shop conveniently \u2014 all in one place.<\/p>\n
> \u201cBlack Friday is always a special time for shoppers, and this year we\u2019re taking it to another level,\u201d said Maureen Naliaka, PR & Marketing Manager at Jiji Kenya. \u201c\u2018Deals Like Water\u2019 represents abundance \u2014 real deals everywhere you look. Buyers can enjoy genuine discounts from verified sellers, while sellers reach millions of ready-to-buy customers. It\u2019s a win for everyone.\u201d<\/p>\n
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Designed to benefit both buyers and sellers, the campaign features sellers offering 15% discounts or more, who automatically appear on Jiji\u2019s official Black Friday landing page \u2014 giving them access to millions of potential buyers. Meanwhile, shoppers can explore verified listings, enjoy safe transactions, and chat directly with sellers for a seamless shopping experience.<\/p>\n
With over 22 million internet users and 68.8 million mobile connections in Kenya, online shopping continues to grow rapidly. Jiji\u2019s \u201cDeals Like Water\u201d campaign taps into this momentum, offering trusted deals and mobile-first convenience that fits seamlessly into everyday life.<\/p>\n
> \u201cWe believe everyone deserves a good deal,\u201d added Naliaka. \u201cThat\u2019s why we\u2019ve made it easy and safe for every Kenyan to shop from wherever they are \u2014 whether upgrading a phone, furnishing a home, or finding something special at the best price possible.\u201d<\/p>\n
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Jiji\u2019s Black Friday 2025 campaign runs throughout November, inviting shoppers to explore irresistible offers on the Jiji Black Friday page and experience Kenya\u2019s biggest savings month.<\/p>\n","protected":false},"excerpt":{"rendered":"
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