<\/p>\n
BIC, a world leader in stationery, lighters, and shavers, has successfully concluded a nationwide campaign aimed at encouraging and inspiring students<\/strong> during the Kenya Junior School Education Assessment (KJSEA)<\/strong> and the Kenya Certificate of Secondary Education (KCSE)<\/strong> examinations.<\/p>\n The initiative reached 50,000 students across seven regions<\/strong> in Kenya, providing them with motivational support, essential writing tools<\/strong>, and words of encouragement to help them excel during this critical academic period.<\/p>\n Speaking during the campaign, Paloma Lengema<\/strong>, General Manager, BIC East Africa, emphasized the company\u2019s long-standing commitment to education:<\/p>\n \u201cSince its inception, BIC products have been a companion for students in their learning journey, including during exams. National examinations represent a defining moment for young Kenyans, and we want them to know they have our support during this period and beyond.<\/p>\n We are committed to supporting learners as they embark on their educational journey and to playing our part as a leading global stationery brand. Education is part of our DNA \u2014 it is the foundation for progress, development, and a more prosperous future. Our collaboration with schools during this examination period is a testament to our commitment to the Kenyan youth and community.\u201d<\/p><\/blockquote>\n As part of the campaign, students received school supplies designed to last throughout the exam season<\/strong>, as well as personalized success cards<\/strong> featuring motivational messages to uplift their confidence and morale.<\/p>\n The initiative also sought to ease the emotional and financial pressure on parents and caregivers<\/strong>, demonstrating BIC\u2019s belief in shared responsibility in supporting education and well-being during the high-stress exam period.<\/p>\n This effort forms part of BIC\u2019s global sustainability program, \u201cWriting the Future Together,\u201d<\/strong> through which the company has pledged to improve learning conditions for 250 million students by 2025<\/strong>.<\/p>\n The campaign also coincides with the 75th anniversary of the iconic BIC Cristal ballpoint pen<\/strong>, a product that has played a historic role in democratizing education by making quality writing tools accessible and affordable to millions worldwide.<\/p>\n In Kenya, BIC continues to champion education through long-term initiatives such as \u201cBuy Me and BIC Will Donate a Pen\u201d<\/strong> and \u201cExpress Myself with My BIC Pen\u201d<\/strong> \u2014 programs that have collectively reached hundreds of teachers<\/strong> and nearly 80,000 students<\/strong> to date.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Initiative Eases Pressure on Parents and Learners During the Exam Season BIC, a world leader in stationery, lighters, and…<\/p>\n","protected":false},"author":2,"featured_media":4026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,153],"tags":[158],"class_list":["post-4025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news","tag-bic"],"jetpack_featured_media_url":"https:\/\/thenewsroomhub.co.ke\/wp-content\/uploads\/2025\/10\/IMG-20251029-WA0013.jpg","_links":{"self":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/4025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/comments?post=4025"}],"version-history":[{"count":1,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/4025\/revisions"}],"predecessor-version":[{"id":4027,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/posts\/4025\/revisions\/4027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/media\/4026"}],"wp:attachment":[{"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thenewsroomhub.co.ke\/index.php\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}